Turning Your Passion into a Business
Have you been your family’s go-to person for covering events and taking pictures? Do you walk around with your camera no matter where you go? Or, maybe you just have a passion for photography?
Then, it’s time to take the next big step and finally turn your passion into a business. Why not start charging for your services, right? Why not do the things you love and still get paid? indeed, if you love taking pictures, there’s always a choice to turn your interest, talent, and skills into a business. However, making the shift can be challenging, especially when you’re just beginning.
And, this is why we’re here! We have come up with a list of things you should remember when starting out your own photography business. These reminders will help you navigate your way, making it easier for you to start your own brand and name!
Starting Your Own Photography Business
1. Find your niche. It is important that you are clear about your area of specialization. So, decide what type of photography services you will offer. Individuals and businesses need pictures for a lot of reasons. For instance, businesses need
photos for their brochures and website. On the other hand, non-business individuals need their most special events commemorated into pictures.
So, do you want to be a portrait specialist or a sports photographer? Or, maybe you want to focus on events and be a wedding photographer and birthday photographer? Having your own genre will help you create your own brand. Moreover, it will help your potential clients find you faster.
2. Think about the services you can provide and your finished product. Then, think about a CONSIDERABLE amount you will charge for those. Here, focus about you and your client. Is the price you’re offering fair to your client, considering your promised results? And, are you being fair to yourself, considering the amount of work you have to put into a project?
Now, your charging price is indeed difficult to decide on. So, to help you, make sure to consider enough to cover your time, taxes, cost of service, and operating expenses. At the same time, you should still be able to make a profit.
If you’ve settled for a price, make sure to believe in it. Remember, you are asking people for their money. If you’re not firm and confident about how much you are charging, you client won’t feel confident paying you that much too.
3. Do your homework. See, the quality of your photos is not the only basis of clients to choose you. Your photography skills are not the only thing that will make you successful. It is crucial that you understand how the market and sales work. These two factors are important if you want to generate leads and drive clients and potential customers for your business.
At the same time, you should know how to manage your relationships with your clients. Learning to do so will ensure you get referrals and positive exposure. More importantly, you are encouraging repeat transactions.
See, aside from being a photographer, you are also a marketing director, social media whiz, customer service expert, website creator, secretary, CEO, CFO, and all the company titles you can think of. And, the sooner you embrace these roles, the sooner you can start improving at them as well.
4. Don’t buy unnecessary gears and prevent making “business” purchases. When just starting out, it’s always tempting to buy new equipment and pay for things that will “help your business”. Not only does this mean more expenses but it also mean more losses. Do you really NEED new lens? Do really HAVE to purchase more accessories?
You can always convince yourself that you need certain things to make your photos better… which will then make your business thrive. However, this isn’t always the case. Most times, your new gear will just end up collecting dust somewhere in your home. And, soon, you will have to sell it at a much lower price. Meaning, losses for your new business.
So, be very thoughtful about any purchases you make. And, remember, it’s not important that you have the best gears in town. Jealous stares should not be your aim – great images is. As long as you can create the images you want then you’re all good!
5. Start building your portfolio. Start working on photos that can reflect your skills and talent. Organize shoots that carries the style you want your clients to know you for.
How to Start Earning?
Now, since you’re just starting, it can be difficult to get hired for jobs. However, a great alternative while waiting is to sell your photos online. There are actually many stock photo sites that will buy or let you sell your photos. Just remember that these photos are the ones you take yourself and not those that you are paid to capture.